I Call Bullsh*t.

I know you don’t have time to read an AI-generated newsletter introduction (also I’d like to go to bed and this newsletter is free), so I’ll do us both a favor and dive right in. Here’s what’s on the agenda in today’s issue:

1. LinkedIn Rolls Out AI-Powered ‘Accelerate’ Ad Campaigns Globally
(June 10, 2024, Social Media Today)
LinkedIn is making its 'Accelerate' AI ad campaign builder available worldwide, letting marketers launch optimized B2B campaigns in minutes—this means quicker, smarter targeting with less manual setup.

2. Google Unveils Gemini AI Integrations for Google Ads—Now Live on All Accounts
(June 10, 2024, Search Engine Land)
Google’s new Gemini AI tools are now embedded across all Google Ads accounts, offering B2B marketers advanced copy suggestions, asset generation, and campaign insights to speed up and improve campaign creation.

3. HubSpot Launches AI-Powered “Content Remix” Tool to Repurpose Blog Posts Into Multiple Formats
(June 6, 2024, HubSpot Product Updates)
HubSpot’s new “Content Remix” feature uses AI to transform existing blogs into emails, social posts, and ads, saving B2B marketers time while increasing content mileage and channel reach.

I was scrolling through LinkedIn—as one does when procrastinating—and stumbled upon this post from a founder of a LinkedIn outreach tool.

The post claims they managed to get their product ranked in LLM answers by leveraging Reddit SEO tactics, complete with a screenshot as "proof." Well, of course I had to test this for myself. I typed the exact prompt they mentioned into ChatGPT: "What's the best LinkedIn automation tool for outbound?"

Unfortunately, either their claim is complete BS or this strategy just stopped working, because their company (Waalaxy) was nowhere to be found in ChatGPT's response (screenshot below).

I should mention that their basic reasoning isn't entirely wrong. LLMs do have an easier time reading and understanding direct, conversational text—which is exactly what Reddit content tends to be. So I can see why this approach should work in theory.

But it just... didn't.

Maybe your search will yield different results—let me know, I'm genuinely curious!

The last few weeks or so, I tested out a tool called Napkin.ai and man oh man it did not disappoint. The basic idea? “Napkin turns your text into visuals so sharing your ideas is quick and effective.”

As a B2B marketer, I'm probably asked at least once a day to contribute to a PowerPoint deck, and this tool has been my absolute saving grace. Finally, I can actually follow the advice to "show don't tell" without spending hours wrestling with graphics or touching that god-forsaken PowerPoint SmartArt tool (you know the pain).

This week alone (and it’s only Tuesday) I've used it to generate three clean graphics for presentations. The best part? All completely free.

Try it out for yourself here and let me know what you think.

Most companies are approaching their AI marketing strategy all wrong and making mistakes that will cost them millions in the long run.

Nicole Scoble-Williams GAICD from Deloitte dropped this truth bomb in a recent webinar with Canva "The secret sauce is redefining work itself rather than simply applying AI to existing processes."

🤔 Here's what she means: 94% of companies are allocating budgets to AI initiatives, but they're just slapping AI onto their old, broken workflows.

It's like putting a Ferrari engine in a horse-drawn carriage.

The companies winning back 5 weeks of productivity per year? They're not just automating - they're completely redesigning how work gets done.

Instead of just measuring efficiency, they're tracking:

🎯 Velocity to impact (idea to results)

🥅 Asset performance against goals

⬆️ Brand consistency at scale

Nicole's reality check that I'm keeping in my pocket for when bureaucracy slows innovation: "Organizations can only move at the speed of the organization, not the speed of the technology."

This is your sign to rise out of the bureaucratic slumber and start REALLY innovating.

Definition:
Indexing is the process where content is discovered, stored, and organized so it can be retrieved later by search engines—or AI models. If something isn’t indexed, it basically doesn’t exist in the eyes of the algorithm.

Context:
That Reddit SEO “hack” I tested relied on the idea that ChatGPT would index Reddit threads and use them in its answers. But when I asked the exact same question (“What’s the best LinkedIn automation tool for outbound?”), their company didn’t show up.

So either:

In short? If AI didn’t index it, it won’t mention it.

Anddd that's a wrap! Thanks for sticking with me through this whole issue—if you found any of this helpful, I'd be genuinely thrilled if you shared it with your fellow marketers.

This newsletter is my passion project alongside my day job, so every share, forward, or "hey, you should check this out" means the world to me.

As always, stay Human First → AI Forward.

See you next Tuesday, in your inbox!

Skyler Neal