We’re backkkk people! I took some time off to gather my thoughts, collect myself, and rest. I could have put something out while out on vacation, but it would be sh*t, honestly, and I’m not here to waste your time. If I were here to do that, I’d dedicate this entire issue to ChatGPT 5 updates (yawn). Without further or do, let’s get into it!!!

ChatGPT Model 5
OpenAI’s newest flagship model delivers sharper reasoning, better context retention, and more natural conversation flow. For marketers, that means faster campaign brainstorming, clearer copy drafts, and more accurate audience insights in fewer prompts. TBH, though, not as exciting as I think OpenAI would like it to be.

NotebookLM Video Overviews
Google’s NotebookLM now turns your source material into narrated, slide-style videos, complete with quotes, charts, and diagrams. Perfect for repurposing research or client briefs into engaging visual explainers without touching a video editor.

TL;DR:

ChatGPT Model 5 launched this past week, and Google’s NotebookLM can create videos.

Hot take: Your AI-generated headshot might be quietly eroding your personal brand.

Here’s the thing, yes, we can tell it’s AI-made.
But even if we couldn’t, it still matters.

People want to see you, the smile lines, the quirks, the little imperfections that make you human.

When your photo isn’t real, it plants a seed of doubt: If your face isn’t authentic, what else isn’t?

Overly polished, too-perfect images can backfire, stripping away the individuality and trust that a real photo conveys.

In an AI-driven world where trust is already fragile, authenticity > perfection. Every. Single. Time.

TL;DR:
Your headshot is often the first conversion point for your personal brand. Make it real, make it human, and you’ll appear more trustworthy.

Too many personal brands blur into the noise because they try to please everyone, or hide behind safe, forgettable language.

A personal brand that matters is built on conviction. It’s not just what you do, it’s what you stand for.

This exercise is for anyone who wants to get unapologetically clear on who they are, what they bring to the table, and why people should remember them.

Try this Prompt:

I want to write a bold, no-BS purpose statement for my personal brand. Help me clarify who I’m speaking to, what I stand for, and what makes me worth paying attention to.

Ask me thoughtful questions to uncover:
– Why I’m doing this in the first place (the unpolished, honest reasons)
– The emotional or practical transformation I want people to experience through my work
– What I’m pushing back against in my industry, craft, or culture
– What I believe that others might not say out loud
– How this ties into my bigger vision for my career and life

Then, help me craft a purpose statement that’s punchy, human, and unmistakably mine, something that makes the right people lean in and the wrong people tune out.

Note, I took my time with this, going back and forth with ChatGPT like a creative sparring partner. Took me about an hour. After answering the questions for ChatGPT and playing around with the output it gave me (human-in-the-loop), this is what I came up with for my personal brand statement of purpose: 

Longer version:

“I’m learning out loud as I explore how AI is transforming B2B marketing, and bringing curious marketers along for the ride.

Because confidence beats panic, and curiosity beats “expert” ego every time.

I cut through the AI slopaganda to share experiments, insights, and strategies that keep humans in the driver’s seat while using AI to create a competitive edge and level up our marketing game.”

LinkedIn headline version: 

“Cutting Through AI Slopaganda | Helping Marketers Stay Relevant, Competitive & Impossible to Replace with a Curiosity-First Mindset”

Newsletter version:

Agent of Curiosity is my weekly newsletter for marketers who refuse to be replaced by AI. I help you stay relevant and build a competitive edge with a curiosity-first mindset. No preachy expertise, just real-time learning and honest takes from inside the chaos, making AI work for your career, not against it.

I’m not here to play nice. The stakes are too high. They can automate jobs. But they won’t automate us. Not today. Not ever.

Once you’ve got your statement, make it visible:

Pin it to your socials, drop it in your bio, or let it be the through-line in everything you share. When your brand is built on clarity and conviction, it naturally filters the audience you want.

I show you the first step in crafting a killer personal brand with AI. You do actually have to read this one if you want to get the most out of it.

Overfitting – When an AI model is too closely trained on specific data and performs poorly on new data.

Thanks for tuning in this week! Some exciting updates to come soon around the future of this newsletter, so keep your eyes open 👀.

As always, stay Human First ☝🏻 → AI Forward.

See you next Tuesday, in your inbox!

Skyler Neal