What the Heck Is Slopaganda??

Howdy partners 🤠!

Apologies, the spirit of the Fourth of July is still in my body, by that I mean, all the hot dogs I ate. Fun fact, unrelated to this newsletter, I can tie three knots in a cowboy yo-yo. What’s a cowboy yo-yo, you ask? Click here to watch a video of a real-life cowboy with a real-life yo-yo.

Ok, back to our regular scheduled programming, let’s dive in 🤿 ⬇️!

Adobe revealed ten generative‑AI “agents” for tasks like audience targeting, content creation, journey optimization, and workflow automation—plus a new Brand Concierge to streamline customer messaging. These tools integrate with Microsoft Copilot and were piloted with brands like Marriott and Coca‑Cola, offering real examples of improved efficiency and scale.

Why it matters: You get plug‑and‑play AI campaign capabilities and practical client-side case studies to model your own AI agent adoption. (theaustralian.com.au)

Adobe’s new LLM Optimizer, built into Experience Cloud, helps brands analyze and improve their reach on AI search/chat interfaces. Launched at Cannes Lions, it also updates GenStudio for generative video/display ads.

Why it matters: If you’re aiming for discoverability in “AI zero‑click” environments—or want to diagnose AI search performance—this is a ready‑made analytics solution. (investors.com)

As AI search increasingly returns answers directly (without clicks), marketers—especially in B2B—are shifting strategies toward creating content optimized for zero‑click visibility.

Why it matters: This shift calls for new workflows: building snippet‑friendly content, FAQs, structured data, and positioning for AI assistants. (digiday.com)

This week, I explored Kieran Flanagan's take on where AI marketing is heading. He is the author of The AI Marketing Generalist and SVP of Hubspot. In other words, prettyyy reputable. He highlighted three big marketing playbook shifts that caught my attention in one of his recent posts:

Moving beyond personas to marketing built on live customer signals that AI continuously fine-tunes. Real example: AI scans recorded sales demos, tags pain points in seconds, then auto-generates follow-up emails using the prospect's exact language. Important note: always maintain human oversight. Without this safeguard, you might accidentally send an email about a prospect's cat's litter box smell (identified as a pain point) after a cat-owning sales rep found common ground during small talk—when your actual goal was selling your fintech service.

Instead of relying on PDFs and webinars, AI-forward marketers are creating interactive demos, live dashboards, and more personalized product introductory experiences. It begs the question: how will yawn-inducing white papers compete in this landscape? It’s probably time to start innovating.

Replacing broad campaigns with hyper-targeted playbooks for intent-based subgroups. AI finally makes it possible to scale marketing to these tiny, specific audiences.

"Am I eliminating friction? Or removing the human touch?"

This line from Justin Welsh's newsletter, The Saturday Solopreneur, made me take a pause from my daily mission to clear my inbox. While everyone's pushing "automate everything," Welsh asks the question no one wants to hear: Can we over-automate?

As AI scales automation, we're facing two hidden costs:

Volume overload. More automation means more messaging. Think about your LinkedIn inbox—how many identical cold DMs do you get daily?

Lost humanity. Strip away the human touch for productivity gains, and you're just adding to the noise.

The solution? Treat AI as a collaboration partner, not a content genie. Use it to run systems, not replace your unique voice.

Word: "Slopaganda"

Context: Found this gem in a Financial Times article titled "AI hype is drowning in slopaganda." I've been using it ever since. (That makes it a real word, right?)

Definition: "Slopaganda" = "sloppy" + "propaganda." It's poorly made, misleading promotional content, especially about AI and tech. Think exaggerated AI claims without evidence to back them up.

Why I love it: This word perfectly captures why I started this newsletter. The AI space is drowning in BS, and we need a way to cut through it together.

Introducing a new newsletter section where I'll recap the most valuable AI marketing media and resources I discover each week, beyond what's already featured in the main content.

Thanks for reading till the end! On a personal note, this past long weekend (for the Fourth of July), I really took some time to slow down, unplug, and enjoy just being. Honestly, this is something I rarely do because I feel like I'll fall behind on my goals and dreams *very dramatic I know. But I think—although it's not exactly an original thought—it's more important than ever to "touch grass."

If you're unfamiliar with this Gen-Z term, it essentially means taking a moment to pause and reconnect with our humanness and present moment. For me, this looks like getting out in nature, swimming in the ocean, and curling up with a good book.

As always, stay Human First ☝🏻 → AI Forward.

See you next Tuesday, in your inbox!

Skyler Neal